If you’re a contractor, builder, or trades professional, your online presence is just as important as your on-site work. In the digital world, where customers search for services like “plumber near me” or “roofing company,” being featured in Google’s Local 3-Pack is the golden ticket to growing your business.
But what exactly is the Local 3-Pack, and why should your trades business care? Let’s dive in.
The Local 3-Pack is the section of Google search results that highlights three nearby businesses when someone performs a location-based search. For example, searching for “electrician near me” will display a map and three top-rated local businesses prominently at the top of the page.
Why is this important? Because:
If your business isn’t featured here, you’re missing out on a huge pool of potential clients.
Now that you know why it’s crucial, let’s look at how to get there:
Your Google Business Profile is the foundation for ranking in the Local 3-Pack. Here’s what you need to do:
Google prioritizes businesses with excellent reviews. Here’s how to build your reputation:
NAP stands for Name, Address, and Phone number. These details must match across all online platforms, including:
Inconsistencies can confuse Google and hurt your chances of ranking.
Here are specific ways to improve your local SEO:
Local citations are mentions of your business on other websites. They don’t need to link back to your site but must include your NAP details. Examples include:
When uploading photos to your Google Business Profile, geotag them with your business’s location. Tools like GeoImgr can help with this, giving Google more location-based signals to boost your ranking.
Case Study 1: A Small HVAC Business in Chicago
An HVAC company in Chicago saw a 35% increase in calls after optimizing its Google Business Profile and encouraging clients to leave reviews. Within three months, they secured a spot in the Local 3-Pack for “AC repair Chicago.”
Case Study 2: A General Contractor in Dallas
After implementing local SEO strategies and posting geo-specific blog content, a contractor in Dallas landed in the 3-Pack for “custom home builder Dallas.” This led to a 20% rise in high-value leads.
Getting featured in Google’s Local 3-Pack doesn’t happen overnight, but the benefits for trades businesses are undeniable. By optimizing your Google Business Profile, maintaining NAP consistency, and focusing on local SEO strategies, you can significantly improve your online visibility and win more clients.
Ready to get started? Focus on delivering exceptional service to your current clients, and don’t hesitate to ask for reviews. With a little effort, your business could be just a search away from dominating your local market.
Need help optimizing your business for the Local 3-Pack? Let us know—we’re here to help you take your trades business to the next level.